Posts by Peter Elmhirst
A Very Talented Toronto Area Painter
This isn’t ad related, but we wanted to show off some new artwork from the very talented artist Danielle Zafirovski. She’s a Toronto area local and is very affordable if you ever need custom artwork. Visit http://danielle-zafirovski.squarespace.com/ to see more or email firstname.lastname@example.org to get in touch!Read More
Being a Little Different is Good / New Business Cards!
As Online Advertisers we spend a lot of time thinking of creative ways for our clients to stand out from their competitors. We feel it’s important to differentiate yourself in all that you do. Tell the world what makes you special and find a target audience which your uniqueness resonates with. While it’s just a…Read More
Google’s New Callout Extension
Today Google officially released their new ‘Callout Extension’. It’s the newest type of ‘Ad Extension’ which are little snippets of information Google can show alongside your paid ad. Other Ad Extensions can do things such as add a phone number or additional links to various pages. The Callout Extension allows you to highlight a few…Read More
Supercharge Your Social Media With Ads
Are you tired of spending time by posting on social media and having no one listen or engage? Then grow your following and put social media to work! Having a strong social media following for your business can have many benefits. It can help spread the word about your offering to new clients, help cross…Read More
How are Google Ad Costs Determined?
Many people assume that the the amount a business pays for a click on their ad is simply a matter of them saying they’re willing to spend $X per click. For better or worse (depending on perspective) things are much more complicated and that’s part of the reason why we’ve been so successful at putting…Read More
Top 10 Reasons You Need Call Tracking
Call tracking is typically achieved by dynamically showing a different phone number on your website for each online ad source. The technology to track calls has been around for a few years however most businesses haven’t implementing call tracking due to lack of funds or initiative. Here’s why call tracking is no longer a big…Read More
Do Online Search Ads Help Brand Awareness?
When a business decides to use search ads it’s almost always with a direct response goal in mind. That goal may be driving new leads at a cost of $30/lead or having an 80% ROI with sales in their online store, but is that missing some of the value? Ad Nerd Jargon Dictionary Search ads…Read More
Facebook’s Ad Targeting Bias & How Canadians can Survive
Facebook ads are one of our favorite ways to generate additional leads and brand awareness for your business. Unfortunately relative to our neighbors to the south, Canadians are left with fewer targeting options to narrow down their geographic targeting. This post will address these issues & provide Canadians with tips on how to survive in…Read More
How to Fix Bing Ads Conversion Tracking Code
Sometimes tracking codes are installed incorrectly and that’s easily fixable by following the instructions here. Unfortunately other times… you’ve done everything right, spent weeks talking to support, and the conversion tracking code simply doesn’t work. With the dozens of Bing/Yahoo accounts we manage, that’s happened a couple times and the only solution was to ditch…Read More
Should You Get the New Twitter Page Layout?
Every now and then twitter rolls out a new layout design and you need to make the big decision of ‘should I click the get it now button?’. The truth is that in a few months Twitter will likely force you to update to this new layout anyways so don’t lose any sleep over it.…Read More