Google’s New Conversion Tracking

Today Google Adwords announced that they’re adding to the existing conversion tracking options in order to allow you to better track campaign performance. If you’re solely a lead generated business then these new options won’t effect you very much since you’ll still want to focus on each visitor as a unique conversion. If you run…

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What are Facebook Ad Sets?

Keeping Facebook ad campaigns organized has long been an issue so on March 4th Facebook is introducing Ad Sets to help make your life a little bit easier. Ad Sets will be equivalent to Ad Groups on other networks like Google and Yahoo/Bing and are a sub division of Campaigns. Here’s how a Facebook Campaign…

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What are Google in-ad Surveys?

Google is always looking for ways to improve the quality of advertising since happy viewers and more clicks means everyone is better off and Google makes more money. Last year they introduced a small ‘x’ in the corner of most display ads which allowed people to hide/mute ads which they didn’t want to see. This…

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