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Accounts to Set Up for Your SEO Campaign

seo accounts

While some may think SEO is a simple task based on the promises of first page ranks from anonymous email accounts… the truth is it takes a significant amount of time and effort to run a successful SEO campaign. If you’re just getting started, you have your work cut out for you learning about backlinks,…

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6 Social Media Automation Features You Need in 2019

social media advertising

Business owners and marketers finally realized that social media is a necessary part of any marketing strategy. According to a study, 70% of the population in the US is active on at least one social media platform. It also found that 71% of shoppers who had a positive experience on social media are likely to…

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Does Google Adwords Charge Tax for Canadians?

Google Ad Taxes

If you’re wondering if Google Adwords charges federal tax (GST) or provincial taxes (PST, HST, etc.) on Adwords ads, then you’ve come to the right place. This article was written on June 12, 2018. Google could change their policies over time (or Trump could remove the NAFTA agreement on services) however at the time this…

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Why You Should Rebrand

brand advertising

We may be a month into the new year, but there’s no reason why you can’t do a rebranding if the situation calls for it! It’s important to consider all of the ways the brand, marketing and social media landscape changes on a daily basis – and think about ways that you can keep up…

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Repurposing Social Media Content

time saving social media

For brands that create any type of content specifically for social media, it can be frustrating to only get a single use out of it after it’s been posted. This doesn’t have to be the case at all! Besides simply reposting the entire messaging, there are plenty of ways to repurpose creative content made for…

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How Brands Can Deal With The “Death” Of A Platform

social media

The tricky thing about social media is that there’s always a new trend or platform making waves, and every day a new one falls into obscurity for a number of reasons. From Myspace to Hi5, social media platforms have come and gone and along with it their usefulness in the world of online advertising, whether…

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Why More Brands Should Try Instant Messaging

social phone advertising

Typically, instant messaging is the type of interaction we reserve for friends and family but it’s becoming more common for brands to interact with us there as well. More traditional forms of customer service like call centers or answering services are on their way out, as customers are opting to reach out online instead. Consumers…

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Why It’s Important To Be Smart About Influencer Marketing

social media

A popular tactic in recent years when it comes to marketing is for brands to work with influencers who already have a large following themselves from other things. It seems like something that makes perfect sense – teaming up with someone who is already established in their respective fields with followers that usually pay close…

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How Brands Can Benefit From Instagram’s Newest Changes

sales and branding

Social media platforms change all the time, but one of the biggest has been the recent change to Instagram in the form of “stories.” Sound familiar? It should! In a move that now has the photo-sharing app¬†going head to head with Snapchat, Instagram will now allow you to share images and videos that can be…

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Things Brands Can Do On Social Media Other Than Sell

social media advertising

The main function of any business is to sell a product or service to a base of clients or customers. From a brand’s bottom line to the way they come across in advertisements, “selling” is what most brand messaging tends to do. As direct and effective as it can be, it can really limit the…

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