archive

Google AdWords Celebrates 15 Years!

Earlier this week, Google’s advertising segment AdWords celebrated 15 years of operations. The global company celebrated by releasing a colourful infographic of its humble 350 advertiser beginnings, milestones and where they’re at today. They touch on the global shift to handheld devices, confirming hat over half of all worldwide Google searches happen on mobile devices.…

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How Mobile Search Is Changing Back To School Shopping

mobile advertising

With school back in session in just a few weeks, it’s that time of the year where students and parents alike buy the upcoming year’s essentials en masse. From books, binders and backpacks to a new wardrobe, back to school shopping is a must by Labour day. While many stores gear up for sales and…

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We’re Hiring Another Ad Manager!

The Ad Managers Inc. is looking for an online ad manager to join our quickly growing team. We are a full service online marketing firm with a focus on PPC advertising for lead generation. We manage millions of dollars in annual ad spend generating hundreds of leads daily for companies throughout North America. Our clients…

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FERN’s New Website Launched

Here at the Ad Manager’s, it is our pleasure to announce the launch of Family Educational Resource Network’s new website. We jumped at the chance to collaborate with FERN and help it to revamp it’s online presence, as it’s a local organization that we are more than happy to support. FERN is a not-for-profit information…

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Being a Little Different is Good / New Business Cards!

As Online Advertisers we spend a lot of time thinking of creative ways for our clients to stand out from their competitors. We feel it’s important to differentiate yourself in all that you do. Tell the world what makes you special and find a target audience which your uniqueness resonates with. While it’s just a…

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Google’s New Callout Extension

Today Google officially released their new ‘Callout Extension’. It’s the newest type of ‘Ad Extension’ which are little snippets of information Google can show alongside your paid ad. Other Ad Extensions can do things such as add a phone number or additional links to various pages. The Callout Extension allows you to highlight a few…

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Social Media and The World Cup 2014

Billions of fans are excited to see their favourite country play for the 2014 World Cup. Whether they’re actually in Brazil or just at home with their family and friends cheering for their country, everyone’s excited. These past few weeks we’ve featured the World Cup 2014 everywhere; television, radio, newspaper, & more. However, what will…

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Facebook’s Ad Targeting Bias & How Canadians can Survive

Facebook ads are one of our favorite ways to generate additional leads and brand awareness for your business. Unfortunately relative to our neighbors to the south, Canadians are left with fewer targeting options to narrow down their geographic targeting. This post will address these issues & provide Canadians with tips on how to survive in…

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Our Newest Ad Manager – Giah!

A warm welcome to our newest Ad Manager – Giah. Giah has over two years of experience managing online ads for a variety of clients. As a Marketing and Advertising graduate Giah has a diverse array of skills, which coupled with her experience and great personality make her a perfect addition to the team. We’re…

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How to Fix Bing Ads Conversion Tracking Code

Sometimes tracking codes are installed incorrectly and that’s easily fixable by following the instructions here. Unfortunately other times… you’ve done everything right, spent weeks talking to support, and the conversion tracking code simply doesn’t work. With the dozens of Bing/Yahoo accounts we manage, that’s happened a couple times and the only solution was to ditch…

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