archive

Our New Office!

Today was the first day at our brand new office. While things aren’t completely set up yet, here’s a sneak peak at how it’s going. You can also always come visit us at the new 1008 Pape Ave. location, just give us a call! More updates to come…

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Should You Get the New Twitter Page Layout?

Every now and then twitter rolls out a new layout design and you need to make the big decision of ‘should I click the get it now button?’. The truth is that in a few months Twitter will likely force you to update to this new layout anyways so don’t lose any sleep over it.…

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Google Adwords AdBirds – Happy April Fools!

Are you wondering what AdBirds is? Then you’ve been the target of one of Google’s famous April Fools Day jokes. Every year Google does something new and this year Adbirds started a bit early with our team first spotting it at 10PM EST on March 31. Adbirds appears at the top of any Adwords screen…

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New Sitescout 2.0 Interface and Video Ads

Sitescout is our favorite platform for managing RTB (real time bidding) campaigns and their expansive network has access to 30 billion impressions per day. Their new Sitescout 2.0 interface is offering some great new features to make RTB online advertising even more effective. Their new 2.0 interface provides a much more intuitive interface and helps…

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Google’s New Conversion Tracking

Today Google Adwords announced that they’re adding to the existing conversion tracking options in order to allow you to better track campaign performance. If you’re solely a lead generated business then these new options won’t effect you very much since you’ll still want to focus on each visitor as a unique conversion. If you run…

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What are Facebook Ad Sets?

Keeping Facebook ad campaigns organized has long been an issue so on March 4th Facebook is introducing Ad Sets to help make your life a little bit easier. Ad Sets will be equivalent to Ad Groups on other networks like Google and Yahoo/Bing and are a sub division of Campaigns. Here’s how a Facebook Campaign…

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Canada Wins Gold!

If you weren’t awake and supporting the Canadian team….. In a definitive 3-0 victory over Sweeden, the Canadian Men’s hockey team brought home another gold and defended our status as the most dominant hockey nation on the planet. A gold in hockey is worth all the other golds combined to Canadians. Thanks for making us…

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We’re Hiring a New Ad Manager

We’re currently hiring an Ad Manager to support our explosive growth. If you dream of joining a fast growing, startup marketing company where intelligence and hard work is recognized and rewarded then we want to hear from you. We strongly believe that if you’re intelligent and hard working, you can learn and succeed at anything so…

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What are Google in-ad Surveys?

Google is always looking for ways to improve the quality of advertising since happy viewers and more clicks means everyone is better off and Google makes more money. Last year they introduced a small ‘x’ in the corner of most display ads which allowed people to hide/mute ads which they didn’t want to see. This…

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