Branding

Why You Should Rebrand In 2017

brand advertising

We may be a month into the new year, but there’s no reason why you can’t do a rebranding if the situation calls for it! It’s important to consider all of the ways the brand, marketing and social media landscape changes on a daily basis – and think about ways that you can keep up…

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How Webinars Can Help Your Brand

brand promotion

Webinars are great educational tools for anyone watching them, and are good way for visual learners to get the most out of a tutorial experience, but how can they benefit the brand that’s hosting them? There’s a plethora of positive benefits from hosting webinars regularly, of course depending on what your brand is all about. Brand…

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Why “Staying Hip” Isn’t For Every Brand

online advertising nerd

In the social media landscape, users are always fighting for the chance to go viral – getting them top billing on timelines and spreading their reach farther than ever before. For personal accounts, this tends to be much simpler since it’s someone sharing their own thoughts in real time. For branded or corporate social media accounts,…

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How Brands Can Keep Up With E-Commerce Changes

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The digital landscape is a fast-moving entity, constantly going with the flow of innovation and change that comes with embracing new advancements and discoveries. More and more, these technological advancements make it easier for us to perform day to day functions like staying organized, working and of course – shopping. Online shopping  and e-commerce is…

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Making The Most Of Email Marketing

online advertising nerd

With so many accessible channels available to us in digital spaces, it can be easy to forget one that has had proven conversions across a wide range of industries: the standard email. While the servers we use might have changed, the purpose has not. We access our email to access information in a direct and…

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5 Digital Marketing Donts

marketing plan

When it comes to digital marketing, it’s important to know the dos to guide you in the right general direction & familiarize you with common industry practices. Sometimes, these rules are important to note also in order to know which ones to bend or break along the way. On the other end of the spectrum,…

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Marketing Trends for 2016

social media

The digital landscape is a fast-paced and ever-changing environment, and while many things will remain generally constant, it’s also important to take note of the things that are changing pace. With the advent of new technologies, inevitable changes soon follow Mobile Is King In the last year or two, much more emphasis has been put on websites,…

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Getting Your Marketing Holiday-Ready

online advertising nerd

As we all know, shopping goes into overdrive just before the end of the year, with the season typically kicking off right after Halloween. Depending on what type of brand or business you are part of, it’s important to get started on marketing initiatives early. From brainstorming to budgeting to the creation of written and…

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Mobile Millennials & Why Brands Need To Think On The Go

mobile advertising

Millennials are connected now more than ever and all roads lead back to their handheld device. The position of mobile as the primary way they access the internet is on equal playing ground with computer use, sometimes slightly higher for certain platforms, functions and sites. So what are the best ways for brands to tap into this market…

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