Google

Thanks, Google!

google

A special thanks goes out to Google for sending us this awesome fridge along with snacks and water to keep it stocked with! As official Google partners, The Ad Managers is proud to uphold many of the same values or hard work and innovation into our own ethos. It’s important for us to maintain that…

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Google’s Specialist Challenge Now Complete

google challenge

The Ad Managers wants to take the time to congratulate Peter Elmhirst and Max Auyeung on completing their Google Advertising 5 Specialist Challenge. As a Google partner, we strive to have the most up to date training in the industry. The challenge covered a variety of different types of advertising, offering up exams after a number of written…

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Why every business needs remarketing

Ever wonder how those jeans you looked at in an online store a few days ago keeps popping up as online ads on other websites you go to? Or how other site you visited but didn’t purchase from just so happened to be the pre-video ad you saw on YouTube? That’s called Remarketing. Television and radio are great…

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How Fresh Content Benefits Your SEO Ranking

Why “Content is King” If you’re well-versed in SEO, or search engine optimization, you have probably heard the phrase “Content is king” kicked around. The idea behind this phrase is that in order to climb the ranks of a search engine, websites should be providing users with fresh, relevant content on a regular basis. For…

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Why Online Lead Generation is Key to Growing Your Business

Every growing business knows the importance of finding new and creative ways to acquire new clients, but it is often difficult to know where to start. There is a lot of information out there, and to come up with a strong and cohesive lead generation strategy takes skill and experience. High-value leads don’t happen by…

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Google’s New Callout Extension

Today Google officially released their new ‘Callout Extension’. It’s the newest type of ‘Ad Extension’ which are little snippets of information Google can show alongside your paid ad. Other Ad Extensions can do things such as add a phone number or additional links to various pages. The Callout Extension allows you to highlight a few…

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How are Google Ad Costs Determined?

Many people assume that the the amount a business pays for a click on their ad is simply a matter of them saying they’re willing to spend $X per click. For better or worse (depending on perspective) things are much more complicated and that’s part of the reason why we’ve been so successful at putting…

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Do Online Search Ads Help Brand Awareness?

When a business decides to use search ads it’s almost always with a direct response goal in mind. That goal may be driving new leads at a cost of $30/lead or having an 80% ROI with sales in their online store, but is that missing some of the value? Ad Nerd Jargon Dictionary Search ads…

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Google Adwords AdBirds – Happy April Fools!

Are you wondering what AdBirds is? Then you’ve been the target of one of Google’s famous April Fools Day jokes. Every year Google does something new and this year Adbirds started a bit early with our team first spotting it at 10PM EST on March 31. Adbirds appears at the top of any Adwords screen…

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