Social Media

Why Brands Shouldn’t Be Ignoring Pinterest

social media advertising

When it comes to social media, the top players are Facebook, Twitter & Instagram, and many brands fare well using a combination of just those three. There are many other platforms that, depending on your brand and the interactions you hope to have with your customers, are also worth making a part of your marketing plans. Pinterest is…

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How To Tap Into The Millennial Market With Newer Platforms

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In the world of social media, the biggest players are still Facebook and Twitter. For different types of businesses, they satisfy specific needs in terms of digital marketing and are the current industry standards. But what about some other players?  Most of us have multiple social media account across several different platforms that all serve different…

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Instagram Debuts Advertising API

Image and video-sharing platform Instagram has finally opened up to smaller businesses to take advantage of paid advertising space, finally letting them tap into the full market potential of the 300 million+ active monthly users on the service. The move will allow brands of all sizes to create scheduled & targeted content to share, helping it…

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Why Your Business Needs to be Active in Social Media

It’s almost impossible to find a business that doesn’t have a website, but there’s still many without a well-maintained social media presence. A Facebook or Twitter page that hasn’t been updated in 9 months is just as bad as one that was never created to begin with. You may think you only have local reach or are unsure…

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Build Trust Before Traffic

Branded content is an important part of any business’ digital marketing model, and one of the many ways in which you can drive traffic to your website, and by extension, profit to your business. Content rich websites are always a plus, but what about the quality? How can you make sure that visitors to your website…

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How to Make the Most of Social Media Marketing

Social Media platforms come and go in the web 2.0 age, and for a business it can be difficult to navigate new and innovative ways to connect with new and existing customers. Even more so, it can prove challenging to maintain those accounts in a way that speaks to your brand and still reaches not…

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Supercharge Your Social Media With Ads

Are you tired of spending time by posting on social media and having no one listen or engage? Then grow your following and put social media to work! Having a strong social media following for your business can have many benefits. It can help spread the word about your offering to new clients, help cross…

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Social Media and The World Cup 2014

Billions of fans are excited to see their favourite country play for the 2014 World Cup. Whether they’re actually in Brazil or just at home with their family and friends cheering for their country, everyone’s excited. These past few weeks we’ve featured the World Cup 2014 everywhere; television, radio, newspaper, & more. However, what will…

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Should You Get the New Twitter Page Layout?

Every now and then twitter rolls out a new layout design and you need to make the big decision of ‘should I click the get it now button?’. The truth is that in a few months Twitter will likely force you to update to this new layout anyways so don’t lose any sleep over it.…

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