Uncategorized

Why It’s Important To Be Smart About Influencer Marketing

social media

A popular tactic in recent years when it comes to marketing is for brands to work with influencers who already have a large following themselves from other things. It seems like something that makes perfect sense – teaming up with someone who is already established in their respective fields with followers that usually pay close…

Read More

Google AdWords Celebrates 15 Years!

Earlier this week, Google’s advertising segment AdWords celebrated 15 years of operations. The global company celebrated by releasing a colourful infographic of its humble 350 advertiser beginnings, milestones and where they’re at today. They touch on the global shift to handheld devices, confirming hat over half of all worldwide Google searches happen on mobile devices.…

Read More

How Wearable Tech Might Change Online Ads

time saving

With the Apple Watch becoming available earlier this year, the idea of the wrist-worn mini computer of science fiction fame has essentially become a reality. As useful as the watch may be with its ability to pair with your phone and complete pretty much the same functions, the natural progression with any digital platform is…

Read More

Client Spotlight: Olympia Steel Buildings

Olympia Buildings

Specializing in high quality steel buildings, Olympia Steel Buildings provides its clients with functional and well-designed prefabricated structures to meet their needs. With the ease of prefab construction, they keep convenience in mind for customers looking to building workshops, storefronts, agricultural buildings & more. More than just designing buildings, they provide a seamless process from beginning to…

Read More

Why Building A Community Is Important For Your Brand

brand advertising

While it’s important for any business to have a client & customer base, it’s becoming increasingly important for brands to building communities of dedicated consumers who will return to their product or service time and time again. The best way to gauge this is social media engagement. Followers that regularly and consistently interact with a brand are…

Read More

Making The Most Of Email Marketing

online advertising nerd

With so many accessible channels available to us in digital spaces, it can be easy to forget one that has had proven conversions across a wide range of industries: the standard email. While the servers we use might have changed, the purpose has not. We access our email to access information in a direct and…

Read More

Why Brands Shouldn’t Be Ignoring Pinterest

social media advertising

When it comes to social media, the top players are Facebook, Twitter & Instagram, and many brands fare well using a combination of just those three. There are many other platforms that, depending on your brand and the interactions you hope to have with your customers, are also worth making a part of your marketing plans. Pinterest is…

Read More

Marketing Trends for 2016

social media

The digital landscape is a fast-paced and ever-changing environment, and while many things will remain generally constant, it’s also important to take note of the things that are changing pace. With the advent of new technologies, inevitable changes soon follow Mobile Is King In the last year or two, much more emphasis has been put on websites,…

Read More