Uncategorized
Why It’s Important To Be Smart About Influencer Marketing
A popular tactic in recent years when it comes to marketing is for brands to work with influencers who already have a large following themselves from other things. It seems like something that makes perfect sense – teaming up with someone who is already established in their respective fields with followers that usually pay close…
Read MoreGoogle AdWords Celebrates 15 Years!
Earlier this week, Google’s advertising segment AdWords celebrated 15 years of operations. The global company celebrated by releasing a colourful infographic of its humble 350 advertiser beginnings, milestones and where they’re at today. They touch on the global shift to handheld devices, confirming hat over half of all worldwide Google searches happen on mobile devices.…
Read MoreHow Wearable Tech Might Change Online Ads
With the Apple Watch becoming available earlier this year, the idea of the wrist-worn mini computer of science fiction fame has essentially become a reality. As useful as the watch may be with its ability to pair with your phone and complete pretty much the same functions, the natural progression with any digital platform is…
Read MoreWhy Building A Community Is Important For Your Brand
While it’s important for any business to have a client & customer base, it’s becoming increasingly important for brands to building communities of dedicated consumers who will return to their product or service time and time again. The best way to gauge this is social media engagement. Followers that regularly and consistently interact with a brand are…
Read MoreHow Brands Can Benefit From Social Media “Buy Now” Buttons
Turning your Twitter followers into customers just got a whole lot easier.
Read MoreMaking The Most Of Email Marketing
With so many accessible channels available to us in digital spaces, it can be easy to forget one that has had proven conversions across a wide range of industries: the standard email. While the servers we use might have changed, the purpose has not. We access our email to access information in a direct and…
Read MoreWhy Brands Shouldn’t Be Ignoring Pinterest
When it comes to social media, the top players are Facebook, Twitter & Instagram, and many brands fare well using a combination of just those three. There are many other platforms that, depending on your brand and the interactions you hope to have with your customers, are also worth making a part of your marketing plans. Pinterest is…
Read MoreMarketing Trends for 2016
The digital landscape is a fast-paced and ever-changing environment, and while many things will remain generally constant, it’s also important to take note of the things that are changing pace. With the advent of new technologies, inevitable changes soon follow Mobile Is King In the last year or two, much more emphasis has been put on websites,…
Read MoreGoogle’s Fresh New Look & Why Your Logo Matters
Internet users the world over woke up to a slightly different Google this week, with the company’s iconic logo swapped out for a newer, cleaner look in a brand new font. The change comes shortly after the recent structural change at the company saw it become part of a larger entity, Alphabet, with the popular…
Read MoreMobile Millennials & Why Brands Need To Think On The Go
Millennials are connected now more than ever and all roads lead back to their handheld device. The position of mobile as the primary way they access the internet is on equal playing ground with computer use, sometimes slightly higher for certain platforms, functions and sites. So what are the best ways for brands to tap into this market…
Read More