How Fresh Content Benefits Your SEO Ranking
Why “Content is King”
If you’re well-versed in SEO, or search engine optimization, you have probably heard the phrase “Content is king” kicked around. The idea behind this phrase is that in order to climb the ranks of a search engine, websites should be providing users with fresh, relevant content on a regular basis.
For example, if you think of your favourite site, whether it’s blog or news provider, think of how boring it would be if the pages stayed the same all the time. How often do you think you’d be returning if there were no new stories or posts to greet you consistently?
Writing New Posts Boosts SEO
Well, search engines are right there with you, and know better than to give you search results to websites with dull, outdated information. Using automated bots, also known as “spiders” or “crawlers”, they are able to find the most relevant content based off of search terms to return to searchers.
The bots also rank these results before returning them to the user, based on the popularity of the sites, which is calculated through various algorithms that take into consideration how many sites link to your site, meta tags, keywords and more. While some sites opt to focus on purchasing links to boost their SEO rankings, an easier (and cheaper) way to gain ranking in search engines is to simply upload fresh, good-quality content consistently.
Fresh posts are important for staying relevant in results, as search engines take into consideration the timeliness of content when assessing the value of a site. Having a regular posting schedule makes it easier for “spiders” to find sites, and signifies to them that you are continuously providing viewers with new information, and are therefore a good place to direct search engine-users to.
Fresh Content’s Impact On Organic Search Results
Additionally, if viewers are satisfied by the content they find on your site, they will probably link to it themselves, which is also a nudge to Google and Yahoo and others, that you’re giving people what they’re looking for. This also helps with boosting organic search results, which are rankings that appear because of their relevance to the topic searched for and are not paid per click advertisements.
The magic of the Internet is that people are able to share information and gain knowledge quickly, and search engines are invaluable in allowing people to filter out irrelevant pages when looking for information. So what’s the best way to rise to the top of Google? Give people the information they’re looking for. Write about topics people will want to know about, stay up to date on current trends, share new developments, and demonstrate to search engines (and readers!) that you are actively trying to give users a top-notch experience. If you’re looking to boost your SEO rankings, posting lots of good-quality content will surely help your ranking rise over time.