Social Media platforms come and go in the web 2.0 age, and for a business it can be difficult to navigate new and innovative ways to connect with new and existing customers. Even more so, it can prove challenging to maintain those accounts in a way that speaks to your brand and still reaches not only a lot of people-but the right people.
Here are a few ways to make sure you’re getting the most out of social media.
Choose The Right Platform(s)
Not every platform is created equal. The two largest players are still Facebook and Twitter, but depending on the types of products and services you offer, one may be vastly more useful than the other. Fight the pressure of feeling like you need to create an account on every social media site there is if you don’t have the appropriate content to satisfy them.
Facebook is great for fostering a community-like experience for your client base, and offers the opportunity to share more text-heavy messaging and have it be well received. If you market to a niche audience, have a handle on short poignant copy alongside engaging graphics and benefit from the use of hashtags and mass sharing, Twitter may be the better route for you to gain traction and eventual revenue for your business. Instagram & Pintrest are perfect for businesses that rely heavily on imagery, like an online clothing store or cosmetics brand for example.
Find Your Voice
It’s easy to throw out updates about your brand but it’s important to do it in a way that’s reflective of your brand. Get a little personal! Replying to users who reach out to you, especially on a public newsfeed, is important because it shows that your focus is on customer service and nurturing your client base. Depending on the size of your business, that may not always be possible; but a fair effort to respond to public concerns in a personable but professional way will go a long way.
This is the most important part. On any rapidly-updating news feed, it’s easy for your output to be lost in the noise if you only post updates once a month. This doesn’t mean spam or overload your public timelines with information, but keep a consistent flow of new content to remain top of mind. Remind your clients that you’re there to help and do your best to engage and encourage interaction that people will remember and refer back to.
Be Flexible (Or at least appear to be)
Your business hours may be Monday to Friday 9 – 5, but your social media doesn’t have to be. If your accounts are posting daily content, but go silent on Saturday and Sunday, you may be missing complaints, compliments, questions and prospective clients. Make use of scheduled posting to avoid a lull in content delivery; and try to check into your accounts’ mentions or messages periodically if possible during the weekends to make sure you don’t miss anything that can’t wait until Monday morning.
In conjunction with engaging online ads and an SEO optimized website, social media management is an important part of your digital presence that will all work together to to help your business succeed.
As always, contact us for all your online ad needs! Call 647-350-0357