Image-based social media platform Pinterest has crossed over into the world of e-commerce. The popular website allows users to create themed and categorized pinboards, with images of everything from wedding dresses to hairstyles, fitness inspiration, recipes and more; then letting them favourite and repost boards or select pins they love. They’ve taken this formula and added in the ability purchase those same items directly through the app without being redirected to the item’s respective online store, partnering with major American retailers like Nordstrom’s and Macy’s to add value to the project.
About the Buyable Pins, Pinterest engineering manager Chao Wang says:
“When you spot a Pin with a blue price, you’ll know you can buy it right from the app. Searching for something specific? Use the price filter to hone in on just the right Pin. You can also find the right color for you, within the Pin itself. See how you feel about the orange sleeping bag, or maybe the black one. Swipe through all your options and pick your favorite.”
So what does this mean? Creating a space for transactions directly on your app or mobile-optimized website can be a valuable and lucrative addition. With more and more people making online purchases via their handheld devices, it’s important to look to these types of marketing innovations for our very own inspiration.