Business owners and marketers finally realized that social media is a necessary part of any marketing strategy. According to a study, 70% of the population in the US is active on at least one social media platform. It also found that 71% of shoppers who had a positive experience on social media are likely to recommend the brand to others.
While it is clear that social media helps you to create engaging content and establish some sort of relationship with the audience, the problem is that most entrepreneurs have a busy schedule which doesn’t allow them enough time to dedicate to this.
This is where social media automation comes to rescue! If you are still doubtful about embracing social media automation, consider the following features and tools which probably change your mind.
Why is Social Media Automation Beneficial?
Before we get to specific features, let’s address first what makes social media automation so great.
While larger businesses can hire a whole team of people to run their Facebook, Twitter, and Instagram accounts, small businesses and businesses which are still thriving usually don’t have enough funds to invest in this marketing strategy.
If you are a small business owner or you don’t have enough room in the budget for social media marketer, you are aware of how demanding social media posting can be.
Even those who have great social media skills and enjoy communicating with their customers will soon realize that it takes a lot of their valuable time to manage all the accounts.
Slacking in this part of marketing isn’t an option because social customer service has become an essential of every successful business.
Fortunately, we have technology which is always there to speed up the process. By using social media automation you can manage all the accounts from one place and automate all the repetitive actions.
Now, here are some of the best features that you can get great use of in 2019.
1. Scheduling Posts
One of the best parts of social media automation is that you don’t have to worry about whether you forgot to post. It is here to do it for you.
With certain social media automation tools, you can schedule when exactly you want a certain post published and on which social media platform. They’ll allow you to prepare what you want to post and you’ll be done with posting for that specific period.
Try not to schedule posts too far in advance because you can forget about what you have already published and duplicate the content.
3. Keep It All in One Place
When you are obligated to perform multiple tasks at multiple places it can get both confusing and time-consuming.
That is why social media automation keeps all your social media management in all place.
You can keep track of all your posts, comments, likes, shares, everything that is an important element of social media marketing.
This feature can save you hours and hours within one week.
4. Use Previously Published Posts
Some social media management tools save your previously published posts.
Why can that be beneficial?
Well, let’s imagine that you are thinking about re-launching a campaign you’ve done in the past, social media management tools will allow you to easily access all the previously used material and recycle it.
If you want to spread to a foreign market and communicate with foreign customers as well, you can even translate your previously published posts and re-publish them. Besides that, it allows you to have a clear oversight of what you have published which can help you to create your further social media strategy.
One of the tools that offer this feature is eClincher.
5. Keep up with Hot Topics
Being active on social media demands that you have knowledge about what’s trending. In that way, you’ll be able to engage with your users and publish content which will attract their attention.
It’s not enough just to post on social media. What you post is crucial for making the best use out of social media platforms.
You don’t even have to search for hot topics because you can use GoogleAlerts which will do that for you.
How this tool works is that it notifies you of the latest articles based on a specific keyword.
You’ll be able to find quality content within your niche which can inspire your posts and it will also give you topics which will be a great conversation starter with your followers, increasing your profile’s engagement rate.
6. Find out What Others Say about You
Have you ever wished that you can hear what other people are saying about you? Well, we probably all have, and with social media automation, you’ll finally achieve that.
Certain automation tools such as Mention will alert you whenever someone mentions your brand.
Besides keeping track what others say about you on different social media channels, it also keeps track if someone is mentioning you on blogs, websites, and review forums.
You’ll have the opportunity to know all the comments about your business and get a more cohesive picture of your brand’s reputation.
A plus side is that even if you are not satisfied with how others are saying about you, having the knowledge about it will help you to take certain actions to turn things around.
Some Final Thoughts
After reading about all these helpful features you must be at least a little intrigued about social media automation.
In case you are troubled whether you’ll know how to use the automation tools, don’t worry! They’re more manageable than social media itself. So, stop thinking about all the reason why not to do it, give it a try, and see how your business life changes.
Author Bio: Kristin Savage is interested in writing and planning to publish her own book in the nearest future. Also, she has been a reviewer at Pick Writers for a few years and is known for her thorough approach to accurately assess newcomer translation services. You can find her on Facebook and Twitter.