Why It’s Important To Be Smart About Influencer Marketing

social media

A popular tactic in recent years when it comes to marketing is for brands to work with influencers who already have a large following themselves from other things. It seems like something that makes perfect sense – teaming up with someone who is already established in their respective fields with followers that usually pay close…

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Why All Your Original Content Should Be Branded

brand advertising

When it comes to content and creative marketing, brands and publishers create all types of written, image and video content that not only act as supporting pieces of a larger marketing plan, but can also stand alone and be shared in tons of places. Whether it’s a well-designed and recognizable logo, symbol or a simple…

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