Posts Tagged ‘branding’

Why It’s Important To Be Smart About Influencer Marketing

social media

A popular tactic in recent years when it comes to marketing is for brands to work with influencers who already have a large following themselves from other things. It seems like something that makes perfect sense – teaming up with someone who is already established in their respective fields with followers that usually pay close…

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Things Brands Can Do On Social Media Other Than Sell

social media advertising

The main function of any business is to sell a product or service to a base of clients or customers. From a brand’s bottom line to the way they come across in advertisements, “selling” is what most brand messaging tends to do. As direct and effective as it can be, it can really limit the…

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Why “Staying Hip” Isn’t For Every Brand

online advertising nerd

In the social media landscape, users are always fighting for the chance to go viral – getting them top billing on timelines and spreading their reach farther than ever before. For personal accounts, this tends to be much simpler since it’s someone sharing their own thoughts in real time. For branded or corporate social media accounts,…

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Why All Your Original Content Should Be Branded

brand advertising

When it comes to content and creative marketing, brands and publishers create all types of written, image and video content that not only act as supporting pieces of a larger marketing plan, but can also stand alone and be shared in tons of places. Whether it’s a well-designed and recognizable logo, symbol or a simple…

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How Online Marketing Could Change in 2016 (& Beyond)

advertising changes

With the first quarter of 2016 now almost over, it’s evident that the digital landscape is constantly changing and evolving to suit or new needs, interests and habits. These changes have been and will continue to be gradual, and while much as of what we’re accustomed will continue to be relevant, it’s also important for…

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New Updates For Instagram & How The Platform Can Help Your Brand

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Photo-sharing social media platform Instagram most recent update just made social media marketing a much easier for in-house marketers and agencies alike. Previously, managing multiple accounts meant logging out of one, and into another – and going through the motions of setting up specific sharing permissions each time. Not only was this inconvenient in terms of…

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Why Building A Community Is Important For Your Brand

brand advertising

While it’s important for any business to have a client & customer base, it’s becoming increasingly important for brands to building communities of dedicated consumers who will return to their product or service time and time again. The best way to gauge this is social media engagement. Followers that regularly and consistently interact with a brand are…

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Why Brands Shouldn’t Be Ignoring Pinterest

social media advertising

When it comes to social media, the top players are Facebook, Twitter & Instagram, and many brands fare well using a combination of just those three. There are many other platforms that, depending on your brand and the interactions you hope to have with your customers, are also worth making a part of your marketing plans. Pinterest is…

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Mobile Millennials & Why Brands Need To Think On The Go

mobile advertising

Millennials are connected now more than ever and all roads lead back to their handheld device. The position of mobile as the primary way they access the internet is on equal playing ground with computer use, sometimes slightly higher for certain platforms, functions and sites. So what are the best ways for brands to tap into this market…

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