Why You Should Rebrand

brand advertising

We may be a month into the new year, but there’s no reason why you can’t do a rebranding if the situation calls for it! It’s important to consider all of the ways the brand, marketing and social media landscape changes on a daily basis – and think about ways that you can keep up…

Read More

Repurposing Social Media Content

time saving social media

For brands that create any type of content specifically for social media, it can be frustrating to only get a single use out of it after it’s been posted. This doesn’t have to be the case at all! Besides simply reposting the entire messaging, there are plenty of ways to repurpose creative content made for…

Read More

Why It’s Important To Be Smart About Influencer Marketing

social media

A popular tactic in recent years when it comes to marketing is for brands to work with influencers who already have a large following themselves from other things. It seems like something that makes perfect sense – teaming up with someone who is already established in their respective fields with followers that usually pay close…

Read More

How Brands Can Benefit From Instagram’s Newest Changes

sales and branding

Social media platforms change all the time, but one of the biggest has been the recent change to Instagram in the form of “stories.” Sound familiar? It should! In a move that now has the photo-sharing app going head to head with Snapchat, Instagram will now allow you to share images and videos that can be…

Read More

How Fresh Content Benefits Your SEO Ranking

Why “Content is King” If you’re well-versed in SEO, or search engine optimization, you have probably heard the phrase “Content is king” kicked around. The idea behind this phrase is that in order to climb the ranks of a search engine, websites should be providing users with fresh, relevant content on a regular basis. For…

Read More