Facebook’s Ad Targeting Bias & How Canadians can Survive

By Peter Elmhirst | June 10, 2014 |

Facebook ads are one of our favorite ways to generate additional leads and brand awareness for your business. Unfortunately relative to our neighbors to the south, Canadians are left with fewer targeting options to narrow down their geographic targeting. This post will address these issues & provide Canadians with tips on how to survive in…

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What are Facebook Ad Sets?

By Peter Elmhirst | February 25, 2014

Keeping Facebook ad campaigns organized has long been an issue so on March 4th Facebook is introducing Ad Sets to help make your life a little bit easier. Ad Sets will be equivalent to Ad Groups on other networks like Google and Yahoo/Bing and are a sub division of Campaigns. Here’s how a Facebook Campaign…

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