Google AdWords Celebrates 15 Years!

Earlier this week, Google’s advertising segment AdWords celebrated 15 years of operations. The global company celebrated by releasing a colourful infographic of its humble 350 advertiser beginnings, milestones and where they’re at today. They touch on the global shift to handheld devices, confirming hat over half of all worldwide Google searches happen on mobile devices.…

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Google’s Specialist Challenge Now Complete

google challenge

The Ad Managers wants to take the time to congratulate Peter Elmhirst and Max Auyeung on completing their Google Advertising 5 Specialist Challenge. As a Google partner, we strive to have the most up to date training in the industry. The challenge covered a variety of different types of advertising, offering up exams after a number of written…

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How are Google Ad Costs Determined?

Many people assume that the the amount a business pays for a click on their ad is simply a matter of them saying they’re willing to spend $X per click. For better or worse (depending on perspective) things are much more complicated and that’s part of the reason why we’ve been so successful at putting…

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Introduction to Google Adwords

Google Adwords is by far the largest ad network and a great place to start if you’re new to the online advertising world. Here’s a great video which gives you an introduction into Google Adwords and how it can help reach your target clients. We manage millions in Adwords spend per year and as a…

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