Posts Tagged ‘social media’

Repurposing Social Media Content

time saving

For brands that create any type of content specifically for social media, it can be frustrating to only get a single use out of it after it’s been posted. This doesn’t have to be the case at all! Besides simply reposting the entire messaging, there are plenty of ways to repurpose creative content made for…

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How Brands Can Deal With The “Death” Of A Platform

social media

The tricky thing about social media is that there’s always a new trend or platform making waves, and every day a new one falls into obscurity for a number of reasons. From Myspace to Hi5, social media platforms have come and gone and along with it their usefulness in the world of online advertising, whether…

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Why More Brands Should Try Instant Messaging

mobile advertising

Typically, instant messaging is the type of interaction we reserve for friends and family but it’s becoming more common for brands to interact with us there as well. More traditional forms of customer service like call centers or answering services are on their way out, as customers are opting to reach out online instead. Consumers…

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Why It’s Important To Be Smart About Influencer Marketing

social media

A popular tactic in recent years when it comes to marketing is for brands to work with influencers who already have a large following themselves from other things. It seems like something that makes perfect sense – teaming up with someone who is already established in their respective fields with followers that usually pay close…

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How Brands Can Benefit From Instagram’s Newest Changes

sales and branding

Social media platforms change all the time, but one of the biggest has been the recent change to Instagram in the form of “stories.” Sound familiar? It should! In a move that now has the photo-sharing app going head to head with Snapchat, Instagram will now allow you to share images and videos that can be…

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Things Brands Can Do On Social Media Other Than Sell

social media advertising

The main function of any business is to sell a product or service to a base of clients or customers. From a brand’s bottom line to the way they come across in advertisements, “selling” is what most brand messaging tends to do. As direct and effective as it can be, it can really limit the…

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Why “Staying Hip” Isn’t For Every Brand

online advertising nerd

In the social media landscape, users are always fighting for the chance to go viral – getting them top billing on timelines and spreading their reach farther than ever before. For personal accounts, this tends to be much simpler since it’s someone sharing their own thoughts in real time. For branded or corporate social media accounts,…

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New Updates For Instagram & How The Platform Can Help Your Brand

facebook twitter instagram

Photo-sharing social media platform Instagram most recent update just made social media marketing a much easier for in-house marketers and agencies alike. Previously, managing multiple accounts meant logging out of one, and into another – and going through the motions of setting up specific sharing permissions each time. Not only was this inconvenient in terms of…

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6 Things Brands Should Avoid On Social Media

social media advertising

Without much exception, most brands today are present on social media in some or another. Some have accounts on any and every available platform while others find success on one and develop it as a community niche. Never the less, the rules of engagement are always changing as more and more ways to share brand…

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Making The Most Of #TwitterChats

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Twitter is a great medium for brands to be closely connected with their fans, having direct conversations and get immediate feedback from them, making it easier to build a community of engaged consumers. A fun way to get your Twitter followers very engaged with your brand is having regularly scheduled Twitter chats about a topic your…

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