Webinars are great educational tools for anyone watching them, and are good way for visual learners to get the most out of a tutorial experience, but how can they benefit the brand that’s hosting them? There’s a plethora of positive benefits from hosting webinars regularly, of course depending on what your brand is all about.
Depending on what your company is about, there are tons of useful topics you can create webinars about. This is a great opportunity to show not only the knowledge resources you have, but what your brand has to offer. People might be drawn to the webinar for the information they hope to get from it, but they can also learn a lot about your brand i the process, so it’s a great way to acquire new business at the same time.
Prove Your Expertise
Any brand should want to show that they are industry leaders in their field, with the knowledge and capability to provide the best services for their customers. Not only can this convert viewers in buyers, but they can also help solidify them into repeat consumers by establishing brand trust in addition to familiarity.
Post Purchase Education
Webinars are a great way to keep the educational engagement going between your brand and existing customers. Once they’ve purchased a product of service from you, they can turn to one of many regularly scheduled webinars to get more information about how to make the most of it. From new innovations, answering frequently asked questions about the product or service to the latest in industry trends, you can share the right information with existing customers. This is a great way to establish your brand as one that goes above and beyond for their customers.
Build Your Online Presence
Webinars are extremely valuable content and a great way to drive traffic to your website, which will be great for search engine rankings and the like. These types of education videos could be broadcast live, recorded and shared across all of your social media platforms either in whole or in part. You could always share portions of a previous webinar in order to direct viewers to your blog or official website to view the rest. By making use of social media in this way, it will create buzz for not only the webinar but also your products or services in general. Facebook is a powerful purchase influencer, so use it to your advantage by sharing your video content on the platform.
Sales & Training Tools
Webinars are one of the most cost-effective ways to administer training both for marketing as well as in-house or employee training. Webinars let anyone from anywhere in the world get in on the information, so you can use them in lieu of hosting live seminars and even for onboarding of new team members ; things that can sometimes cost a considerable amount of money.
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