Ever wonder how those jeans you looked at in an online store a few days ago keeps popping up as online ads on other websites you go to? Or how other site you visited but didn’t purchase from just so happened to be the pre-video ad you saw on YouTube? That’s called Remarketing. Television and radio are great examples of how we respond positively to familiarity. The more often we are exposed to something, the more likely we are to build a connection and do further research on said thing. It’s possible that users will come across your product and leave the site or landing page without purchasing, contacting or subscribing; needing some time to decide. But how do we make sure they keep you in mind and return? Remarketing is a great way to help someone stay familiar with your brand, product or service; aiding them in their decision to contact you, purchase, or sign up for updates. We use the digital landscape for buyer research now more than ever, and quick access to the brands that pique our interest is important to the customer purchasing cycle of awareness, consideration, preference/intent, purchase and repurchase. The consideration stage is critical, as people may be shopping around for a solution that best fits their needs while keeping you in mind as their eventual preference. ensures you’ll stay in the forefront of their choices and steer them toward the later stages and convert them into clients, customers and patients with ease.
Working with The Ad Managers, an official Google partner, will help you get the most out of online ads; attracting new clicks while simultaneously converting previous visitors.
Contact us at 647-350-0357 to find out more.